
Boeing, which has seen its stock go from a high of $107 to a low of $71 during the last year, the roller coaster ride is likely to continue, but the future is looking brighter. The company is the giant in aerospace industry, with a market cap of more than $57 billion with its hands in both the lucrative defense business as well as the cyclical commercial airplanes business. The combination of increased defense spending, and the game changing 787 has helped to double the company market cap since 2003. Yet it has seen several large setbacks in last year.
On the commercial airplane side, the blockbuster 787 which was introduced in 2004 had racked up a total of almost 900 orders before the plane ever took off the ground. The key to the success of the airplane lies in two large gambles that Boeing made. One, it decided that the commercial air travel market would move toward a point to point connection versus the more traditional hub and spoke system. Two, Boeing gambled on a design that had up to 50% composites that in combination with its GE or Rolls Royce engines would provide up to 20% fuel efficiency. These two decisions, along with the ever increasing cost of fuel and the shift in market sentiment regarding travel allowed Boeing to get back into the lucrative long haul market that it had ceded to Airbus when the latter introduced the A330 in 1992.
For the integrated defense business, Boeing’s business has been on the rise since Sept 11. It continues to supply older generation combat aircraft such as the F-18 E/F, transports like the C-17. It also continues to provide logistics and support services for even older aircraft such as KC-135 tankers as well as the venerable B-52s. In addition, there are also new businesses for up to 108 P-8 maritime patrol aircraft as well as satellite launch systems and other defense related items altogether providing the business unit with more than $30 billion in revenue a year.
However, Boeing has suffered a number of serious setbacks in both business units during the last nine months. On the defense side, based on the GAO (Government Accounting Office) ruling, the Air Force is taking another look at the award to Boeing for 141 CSAR-X (Combat Search And Rescue) helicopters. Boeing had also lost a lucrative $40 Billion contract to supply 179 KC-X mid-air refueling tankers to rival EADS in February. Then there are the numerous delays on the 787 that are likely to incur compensation costs for its airline customers and the failure of its 747-8 to move beyond its launch customer (Lufthansa) for passenger service. The delay in the 787 has opened the door for the Airbus A350XWB – the belatedly launched rival to the 787. A delay would enable Airbus to gain market by providing open production slots for airlines desperately looking for more fuel efficient planes. Collectively, these missteps has knocked Boeing shares to their 52 week low.
The delays on the Boeing 787 stems in part from Boeing’s move to more of a systems integrator format as it subcontracts out vital parts such as the wings and the fuselage. They ran into trouble due to delays in the subcontractors which in turn pushes the delays onto the integrator. Of particular concern is the need for Boeing to redesign the wing box (a major component on any airplane) for the 787, this implies that the engineering would not be available for other projects such as the larger version of the 787, a stretched version of the 777, or even the replacement for the single isle 737. The delays are highly reminiscent of Airbus’s delays with the A380 that in turned delayed their launch of the A350XWB.
On the defense front, the loss to EADS on the tanker business is particularly difficult to swallow given that Boeing has dominated this business ever since there was an aerial refueling tanker. This coupled with a possible loss of the CSAR-X project, and the likelihood of reduced defense spending if the Democrats win control of the White House could be a disaster for Boeing’s defense business.
However, for Boeing, there is definitely a glimmer of hope going forward. The 787 despite its delays is still a much needed aircraft due to skyrocketing fuel costs, and there is even good news in that the aircraft has reached its first critical milestone: the power on process. Although this will not keep Boeing from being hit with compensation costs, it is a step in the right direction where it is now more likely that Boeing can achieve its first delivery in Q3 of 2009. The other bit of good news is that GAO that gave Boeing so much trouble on the CSAR-X project has delivered its verdict on the refueling tanker protest that the company filed. While this doesn’t mean that the Air Force decision is being reversed, it does mean that Boeing now has a chance to compete again in the tanker business. With the election year looming, it would be difficult to bet against Boeing especially when politicians are faced with the option of off-shoring a critical defense project.
Where does this put Boeing stock? For the near future, it is likely that Boeing will remain in the 70s range where it has been languishing for a good part of the last three months. But if things continue to improve, for example the maiden flight of the 787 is not delayed, it is likely that Boeing stock will end at the mid 90s before year end.